MBA, Commercial Artist, B.A, Degree in mass communications or other equivalent degree..
Duties and Responsibilities:.
Acts as the bridge between the customer and the agency’s account, creative, and media teams. Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis. Translates customer insights into advertising, brand, and creative strategies..
Provides administrative and customer service support to Account Executives, Media Planners, and Client Services Managers. Assists with advertising and media research; client reports and presentations; and project coordination, timelines, and budgets. Responds to client needs and requests.
Specializes in developing new accounts and augmenting the business of existing accounts. Identifies prospects’ advertising, marketing, and business issues and matches these with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings..
Supervises Account Executives in the management of agency accounts. Oversees formulation of advertising strategies; the internal direction of accounts including creative, media, and traffic; and timelines and budgets. Involved in new business development..
Under the supervision of the Marketing Director, conceives and executes marketing strategies and programs to increase the profitability of a product or service.